Meta Conversions API
Report orders taken in chat back to Meta as Purchase events from the server, so your ads learn which chats turn into sales.
How to connect
4 steps, done in a few minutes.
- 1
Get the dataset details
In Meta Events Manager, open your dataset, then Settings → Conversions API → Generate access token. Note the Dataset (Pixel) ID too.
- 2
Add them to the ad account
On the connected ad account, add the Dataset ID and the token and switch Conversions API on.
Integrations → Manage Ad Platforms - 3
Check it with a test code
Optionally add a test event code first: events then show in Events Manager → Test events. Remove it when you are done.
- 4
Orders report themselves
Every chat order is sent to Meta as a Purchase. Chats that started from WhatsApp or Messenger ads go to their own dataset automatically.
Good to know
- Events are queued and retried if Meta is slow. Meta refuses events older than 7 days.
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